Toyota and BMW lead in sales per dealer franchise

A recent analysis by DesRosiers Automotive Consultants shows that Toyota and BMW topped the industry in sales per dealer franchise in 2013.

Toyota averaged 706 units per franchise, narrowly ahead of BMW (705 units per franchise). Despite its positive performance, the Toyota brand’s total is significantly below the 875 units per store the company achieved in 2008, before the most recent market downturn.

DesRosiers says of the small number of companies that did see a decline in sales per dealer franchise in 2013 it is of note that there was a heavy concentration of “sub-brands”. Fiat, Mini, Scion and Smart all saw declines in sales per dealer franchise last year. Whether this indicates long-term difficulties for these brands, or is just a minor growing pain, is one of the many issues that we will be following in 2014.

Sales per dealer franchise climbed in 2013 for the majority of brands in the Canadian market. Toyota. In terms of percentage increase in 2013, honours go to Jaguar who saw sales per franchise jump 96%, albeit to only a modest 55 units per store.

www.desrosiers.ca