The Altrom Group Awards LIQUI MOLY “Supplier of the Year” Award

The Altrom Group has awarded LIQUI MOLY the “Supplier of the Year” award.

“This is a great honor for us and inspires us to continue offering not only top products but first class service in the future”, said Manfred Fischer, responsible for North American operations of LIQUI MOLY. LIQUI MOLY had already been presented with this title two years before.

The Altrom group is the import parts division of Genuine Parts Company. Its Supplier of the Year award is a combined award for both the USA and Canada. Eligible companies must impress the judging panel in the areas of quality, commitment, sales growth, marketing initiatives, training and sales support, commitment to meeting orders, and partnership.

“It was through hard work, dedication and partnership that made it all possible,” Pat Nichol, president at Altrom. “I’m sure there will be other vendors hard on their tail in the coming year to try and gain that spot.” The award was presented at the Altrom Sales Summit in Seattle, WA.

LIQUI MOLY has long been working together closely with Altrom. Import vehicles are the main market of both companies. Particularly automobiles from Europe often require not just any motor oil, but rather a special oil precisely suited to the engine.

“We at LIQUI MOLY have the right oil for every automobile, and that with the official approval of the automobile manufacturer”, Manfred Fischer explained. The wrong oil doesn’t just mean a void warranty. Fuel consumption and wear also increase significantly, and there is a danger of serious damage to the engine.

“They represent not the end but the beginning of our work,” according to Manfred Fischer. These are supported by training seminars and technical support, as well as sales tips and marketing materials. “With LIQUI MOLY, the customer receives not only motor oils and additives, but also extensive complete packages. That is what makes us and our customers so successful on the market.”