Snap-on Reaches New Milestone on Facebook

KENOSHA, Wis. – January 14, 2010 – The on-line place to be is the Snap-on Facebook page where more than 25,000 members of Snap-on Nation have become fans of the company. Snap-on has seen rapid growth of its fan base on Facebook, outpacing expectations since its inception earlier this year.

“The Snap-on Facebook page has become a popular place for our fans to learn about new products, share their stories and interact with each other,” said Sara Scarlato, manager, communications for Snap-on Tools. “The page also features video links, photo albums and the schedule of our NO COMPROMISE TOUR™. It’s an exciting social networking tool that complements our other marketing activities, allowing us to swiftly communicate with Snap-on enthusiasts and keep up-to-date on the pulse of our customers’ changing needs.”

It takes just minutes to sign up for Facebook by visiting www.facebook.com. Once you have set up your account, go to http://www.facebook.com/SnaponTools or use the search tool in the upper right hand part of the screen to locate “Snap-on Tools.” Once on the Snap-on page, click on “Become a Fan” and you’ll be connected to thousands of members of Snap-on Nation.

“We’d like to invite everyone to join Snap-on’s growing Facebook community. It’s just a few easy steps to become a fan and have the ability to view the latest news from Snap-on, interact with each other and provide important feedback to us,” continued Scarlato.