Auto Service World
News   January 20, 2010   by CARS Magazine

Rotary Lift Plans Major Product Launch at NADA Expo 2010

Madison, Ind. (Jan. 19, 2010) – Rotary Lift has a lot to share with dealers at the National Automobile Dealer Association (NADA) Expo in Orlando next month. Rotary will launch a unique new lift and a new accredited AIA online architect training course, as well as kick off a year-long commemoration of the 15th anniversary of one of its flagship products at the show.


“The NADA Expo has historically been a very important event for us due to our long-standing involvement with the OEs and their dealers,” explains John Rylee, Rotary Lift marketing director. “Today more than ever, dealers are looking for more ways to further increase shop productivity and drive more revenue from every service bay. That’s one of the reasons why dealers have chosen our SmartLift® inground lift for the past 15 years. And it’s why we’re using this venue to take productivity one step further by introducing a new vehicle lift designed to help technicians work even more quickly and efficiently.”


Rotary Lift’s commitment to the automotive industry isn’t limited to the fit of its products with dealers; the company continues its investment and support by maintaining a strong presence again this year at the NADA Expo. Rotary Lift’s 2,000-square-foot exhibit, booth #1828, is located right on NADA Main Street in the center of the show floor, next to the NADA Pavilion. In addition to new and popular Rotary vehicle lifts for cars, trucks, vans and SUVs, the booth will also feature collision repair equipment and computerized frame measuring systems from sister brand Chief Automotive Technologies.


The NADA Convention & Expo runs Feb. 13-15, 2010, at the Orange County Convention Center in Orlando, Fla.


For more information about the full line of vehicle lifting products and services available from Rotary Lift, visit NADA booth #1828, go to or call (800) 640-5438.


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