As sales of import vehicles continue to outpace domestics, Raybestos brand chassis parts – a member of the Affinia family of brands – is launching a new sales and marketing strategy to address the growing demand for import...
As sales of import vehicles continue to outpace domestics, Raybestos brand chassis parts – a member of the Affinia family of brands – is launching a new sales and marketing strategy to address the growing demand for import replacement parts.
“Our focused, integrated import chassis marketing support will help Raybestos chassis customers better meet expanding import sales,” said Jeff Stauffer, Sr. VP, Global Marketing, Affinia Brake and Chassis.
“Service and repair technicians want import parts that match OE form, fit and function,” said Stauffer. “They want to purchase from a global supplier that has the coverage, availability and quality required to service today’s import vehicles.” He added changes will be made to the “look and feel” of the packaging (specific to import parts), and an aggressive marketing campaign aimed at stores and technicians will build increased awareness for the Raybestos chassis import product offering.
In addition, Affinia representatives can use their resourceful smart stock program to help WDs and stores better manage their import chassis parts inventory. A dedicated import chassis catalog will also be made available.
“Raybestos chassis parts are first-to-market on all the top-selling import applications, said Stauffer. “This provides our customers the instant coverage they need to remain competitive and service their growing customer base.” Examples of this broad-based coverage include:
P/N 401-2286 – Tie Rod End (Left Outer)
P/N 401-2287 – Tie Rod End (Right Outer)
P/N 545-1782 – Sway Bar Link (Right)
P/N 507-1682 – Control Arm (Left Lower)
P/N 502-1262 – Control Arm (Right Upper)
P/N 502-1261 – Control Arm (Left Upper)
8,420 chassis applications for model years 2012-2013 have been added to date for 58 vehicle makes and more than 280 models. Those applications include: ball joints, tie rod ends, sway bar links, control arm assemblies, idler arms, strut assemblies and alignment products. More than 54 per cent of current 2012-2013 listings apply to popular import vehicles.
The Raybestos brand has produced the world’s best Aftermarket parts for more than a century, and Raybestos import chassis parts are no exception. The chassis designs are driven by the technology of the vehicle and match the applied science of today’s Japanese, Korean and European carmakers to help restore original ride quality and steering performance.
Form, Fit and Function Match OE Design — CNC machining ensures each part is dimensionally perfect and matches the specific technology of that vehicle. Ball and socket designs match each application for built-in strength and durability; patented designs are checked physically and electronically to maintain precise alignment tolerances.
Built-in Strength and Durability — High strength steel forgings and cold-formed, heat-treated studs ensure stability. Precision machined, polished full ball studs ensure full contact, which reduces wear and endplay. One-piece metal bearing designs deliver high load capacity and zero side-to-side endplay.
Lasting Protection — Permanently attached polyurethane dust boots are purgeable for consistent, long-lasting performance. Protective coatings prevent corrosion for the longest possible service life. The synthetic componentry is resistant to gasoline, oil, brake fluid, battery acid and road level ozone.
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