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News   June 28, 2013   by CARS Magazine

Prairie provinces lead new car sales in May, Hyundai Elantra still Canadas most popular car

A recent release by DesRosiers Automotive consultants shows that consumers in Canadas Prairie markets led their peers in higher volume Central Canadian markets in May. Manitoba (+21.0%), Saskatchewan (+9.2%), Alberta (+7.9%) and Nova Scotia (+13.8%) outperformed the national markets 5.3 percent year-over-year sales gain.


A recent release by DesRosiers Automotive consultants shows that consumers in Canada’s Prairie markets led their peers in higher volume Central Canadian markets in May. Manitoba (+21.0%), Saskatchewan (+9.2%), Alberta (+7.9%) and Nova Scotia (+13.8%) outperformed the national market’s 5.3 percent year-over-year sales gain.

Showing sales growth of 5.4 percent in May, Ontario outperformed the national market for the first time in 2013 (albeit by a small margin). The country’s highest volume light vehicle market also reversed its negative year-to-date sales trend, with aggregate sales through May now registering 0.5 percent above results for the same period last year.

Other major regions did not fare so well; Quebec (+4.1%) failed to match the national average, as did British Columbia (-3.6%). Newfoundland (+5.6%) outperformed the market but couldn’t match the strong sales pace set in earlier months.

On a brand level, Hyundai’s compact Elantra once again topped Canada’s passenger car sales charts in May. A total of 6,268 units were sold representing an increase of 36.1 percent over the same period in 2012. Ford’s full size F-Series pickup truck was the country’s top-selling vehicle last month, with a massive 12,740 unit sales total (+16.2%).

Honda’s longtime sales leader appeared to be catching up to the Elantra’s early lead in April, but a 3.9 percent May decline in Civic sales increased the small YTD unit gap (presently 332 units) separating the country’s first and second place passenger cars.

Other vehicles earning double digit sales boosts in May included the Toyota Corolla (+19.7%), Toyota Camry (+21.3%), Ford Fusion (+29.1%), Ram Pickup (+22.0%), Ford Escape (+22.3%), Honda CR-V (+30.9%), Toyota RAV4 (+28.1%) and Hyundai Santa Fe Sport (+12.7%).

While the total market registered growth in May, much of that volume came from two surging light truck segments (+7.9%). Indeed, Canada’s two highest-volume light truck segments – large pickup (+11.6%) and compact sport utility (+20.0%) – were largely responsible for the 5.3 percent growth the national market for light vehicles saw last month. Passenger cars underperformed the total market, showing meager growth of just 2.4 percent.

www.desrosiers.ca

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