Porsche Cars Canada makes leadership changes

CARS Magazine

Porsche Cars Canada has announced a change to its leadership. Starting in September, Joe Lawrence will become executive vice-president and chief operating officer of Porsche Cars North America. His successor as president and chief executive officer of Porsche Cars Canada will be announced at a later date.

Lawrence joined Porsche Cars Canada in 2009. Under his leadership, the organization posted record sales in each of the last three years and became Canada’s fastest growing premium automotive brand in 2012. To accommodate this rapid growth, Lawrence appointed new dealers in London, Ont., Saskatoon, SK., Oakville, Ont., and Langley, BC. He was also instrumental in establishing the Camp4 winter driving experience in Canada as well as the successful Porsche GT3 Cup Challenge Canada, which is now entering its third season.

Porsche Cars Canada was formed in April 2008, as a standalone subsidiary with dedicated leadership. The company employs a team of 24 in sales, aftersales, finance, and marketing. Last calendar year, Porsche sold 3,003 units in Canada.

www.porsche.com/canada