Auto Service World
News   November 1, 2010   by CARS Magazine

Pirelli Hosts Bis Names At SEMA 2010

For over a century, Pirelli Tires have remained Original Equipment on the World's Finest vehicles. No other tire company on the floor of the world's premier showcase for automotive specialty products and trade can equal Pirelli's heritage of...


For over a century, Pirelli Tires have remained Original Equipment on the World’s Finest vehicles. No other tire company on the floor of the world’s premier showcase for automotive specialty products and trade can equal Pirelli’s heritage of technologically innovative products or its successes on and off the racetrack. Pirelli will capture the attention of the attendees at this year’s SEMA Show in Las Vegas with an array of striking and exclusive vehicles that only Pirelli can align – telling the story about its brand and stable of touring, performance, SUV, light truck, crossover, motorsport and environmentally responsible products. Pirelli’s Green Performance strategy will be demonstrated, highlighting the Italian company’s commitment to bring more and more “green” products to market.

Green Performance
Pirelli’s Green Performance strategy is aimed at developing products and solutions that combine maximum performance and safety with respect for the environment. By 2012 40% of Pirelli tire production will be environmentally sustainable and its current crop of P Zero UHP (ultra-high-performance) and competition tires are leading the way with highly aromatic oil-free (HAOF) compounds – proving that Green Performance is the fastest way ahead. Pirelli’s attention to the issue of sustainability is also shown by its recent confirmation in the Dow Jones Sustainability STOXX and Dow Jones Sustainability World indices, where the Company has been the leader in the “Autoparts and Tires” sector for four consecutive years.
Pirelli’s Eco-Sustainability strategy resulted in its lowering of water consumption levels 12.7%, energy consumption 9.2%, and both its CO2 and NOx emissions by 8.9 and 14.9% respectively over the last four years.

Motorsport

Pirelli’s motorsport excellence is based on a tradition of innovation and reliability in competition and is the number one tire choice for the world’s most exciting racing series including Formula 1 starting in 2011, 2010 WRC, 2011 World Challenge Championships, World Superbike as well as Super Stock and Motocross World Championships for motorcycles.

Celebrity Meet and Greets
Pirelli has once again lined-up the most exciting and influential special guests for public meet and greet sessions in its SEMA booth (#41023). Here are just some of the celebrity guests slated to join Pirelli at SEMA:

Chip Foose: Tuesday November 2, 2010 (9:00AM – 10:00AM) Pirelli booth (#41023)
Thursday November 4, 2010 (3:00PM – 4:30PM) Pirelli booth (#41023)
Ken Block: Tuesday November 2, 2010 (1:05PM – 2:05PM) Pirelli booth (#41023)
Wednesday November 3, 2010 (1:05PM – 2:05PM) Pirelli booth (#41023)
Wednesday November 3, 2010 (5:30PM – 6:30PM) Las Vegas Motor Speedway
Steve Saleen: Tuesday, November 2, 2010 (11:00AM-12:00PM) Pirelli booth (#41023) and Wednesday November 3, 2010 (10:00AM – 11:00AM) Pirelli booth (#41023)

Press Conference
Pirelli Partner Jean Paul Libert of Go Green Rally will make a special in-booth announcement with representatives from the American Le Mans Series (ALMS) in Pirelli’s SEMA booth (#41023) Tuesday November 2, 2010 (2:10PM – 2:20PM)


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