Auto Service World
News   November 29, 2012   by CARS Magazine

Permatex launches new website features more valuable user content, easier navigation, and mobile viewing.

Permatex has just launched its new website at The company says it has incorporated the latest in website best practice features and capabilities. The new site is built around the company’s positioning as a one stop automotive solutions center for both professional service technicians and do-it-yourselfers.

The announcement was made by Diane Phelan, director of marketing, who noted, “This new website is not just an update. It represents a complete makeover in both its functionality and graphics appeal. has a fresh new look and offers our customers valuable new resources and content that will make it easier for them to find and use the right product for the job.”, now easily viewed on mobile devices, has several newly added features including social media functions and a BLOG that shares useful product experiences and knowledge to further engage users and help customers.  To help customers find answers and tips for their application problems, Permatex has incorporated a searchable FAQ knowledge base and an Ask the Experts component.  

Users also have the ability to search the full site with any text entry. The product section has been formatted to keep customers up to date with latest new products, share related products, provide a gallery of images and offer printable instructions.

The training section features a robust library of training videos covering various service and repair projects as well as overviews and how-to information on Permatex gasketing and threadlocker product lines. The videos can be easily shared on Facebook and via emails. Customers are also provided with an online sign up to request a free training clinic.

The ‘Where to Buy’ section allows users to find their nearest Permatex retailer via zip code. The “who we serve” pages speaks to the end users in Permatex key markets, automotive, motorcycle, marine, heavy duty, and industrial, taking visitors right to their area of interest.

A special print function allows users to print product instruction sheets, as well as technical data sheets, material safety data sheets, and certificate of compliance files.

A key element of the new website will be a new interactive Product Selector, which will be incorporated later. This multi-purpose tool will play an invaluable role in helping Permatex users find the right product for the job.

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