New Web Site for ProMotive by Purolator Provides Comprehensive Information in Easy-to-Use Format

A newly released Web site for ProMotive filters offers a full range of product, technical, and consumer information for repair shops and quick lubes. The new Web site being introduced by ProMotive by Purolator (www.ProMotiveAutoFilters.com) provides comprehensive details on engine oil, air, and fuel filters as well as cabin air filters.

Of particular interest is detailed information on the new and improved technology found in new-generation ProMotive oil filters that are smaller yet perform better than the filters they replace. The Web site includes detailed dimensions, drawings, and performance charts demonstrating the improvements for each part number included in the new program.

The new ProMotive by Purolator Web site includes a fast and efficient Search function that provides, at a glance, listings for all ProMotive filters for any application. Upon selection of make, model, and year, the Search function brings up all applicable filters on a single page for easy viewing. Included are oil, air, fuel, PCV, and breather filters for the engine, cabin air filter for the cockpit, and transmission filters. In each instance, the part number is listed, with a link to details on each filter, providing particulars such as filter dimensions, thread pitch and size for spin-on oil filters, and particulars on oil filter relief valves and anti-drain back valves.

A News page on the site provides particulars on recent announcements as well as details on advertising and publicity that relate to ProMotive filtration products.

A special area of the Web site is devoted to helping repair shop and quick lube employees who may be asked by customers if their oil and filter change will support their new-car warranty. The Web site explains, in great detail, that ProMotive filters comply with all applicable requirements, and that the vehicle’s new-car warranty will continue to be in effect as long as the oil and filter, and other routine maintenance items, are changed according to the vehicle manufacturer’s specified intervals.

Also available to everyone – service professionals and do-it-yourselfers – are the Purolator PROs (Purolator Response Office), a team of experts who will answer any filter-related question, free of charge, via personal e-mail within 48 hours. Purolator PROs can be contacted through the Purolator Web site at www.purolatorautofilters.net or via the ProMotive hotline – 1-800-526-4250.

“We understand that, in the repair shop and quick lube business, time is money,” said Chuck Kerrigan, director of marketing for Purolator. “That’s why we made this new ProMotive Web site so comprehensive and easy to use. When a customer’s car is in the shop, the technician needs part numbers and application data right now. Our new web site provides that information, and our technical support team is just a phone call away for our repair shop and quick lube customers who have an immediate need for additional help. It’s all part of our partnership with our customers.”