Auto Service World
News   November 6, 2013   by CARS Magazine

Mobil 1 Proves Performance with Live Engine Teardown

In order to showcase the superior protection and performance of Mobil 1, ExxonMobil will host a live broadcast of an engine teardown in Las Vegas on Thursday, Nov. 7 at 1:00 p.m. EST. The broadcast, shot live from Lucky Cab’s garage in...


In order to showcase the superior protection and performance of Mobil 1, ExxonMobil will host a live broadcast of an engine teardown in Las Vegas on Thursday, Nov. 7 at 1:00 p.m. EST. The broadcast, shot live from Lucky Cab’s garage in Las Vegas, will feature the deconstruction of a Chevrolet Impala engine that ran for 120,079 miles as one of the taxis in Lucky Cab’s fleet.

The live broadcast, which will be streamed online via Mobil 1’s Facebook page and shown in ExxonMobil’s booth at SEMA, will be hosted by ESPN/ABC NASCAR analyst/reporter Marty Smith. The broadcast will also feature the perspective of third-party lubricant technology expert Michael Pansza as well as that of Roger Hood, Mobil 1 technical advisor, and Chuck Goldmann, Mobil 1 global proof of performance team lead.

“The live engine teardown is an exciting opportunity for us to showcase the protection that Mobil 1 provides all vehicles, especially ones that are put through such grueling conditions like the fleet of Lucky Cab taxis,” says Sean Houts, ExxonMobil Fuels & Lubricants, Americas Automotive Marketing. “We are so confident in how Mobil 1 will perform that we’ll tear down an engine live. At the same time, there’s no better atmosphere for such a broadcast than Las Vegas during SEMA, where some of the industry’s most passionate and educated professionals convene.”

Vehicles in Las Vegas face some of the harshest climate conditions anywhere. The combination of extremely high heat in the summer and near-freezing temperatures in the winter put significant pressure on motor oils to provide protection in the most grueling of circumstances. Paired with the stop-and-go traffic and constant running that a taxi cab engine endures, there are few vehicles that are put through more of a grind than Lucky Cab taxis.

“Our long-standing partnership with Mobil 1 has consistently provided our fleet with unmatched engine and wear protection,” said Donald Chan, Lucky Cab general manager. “The detailed breakdown of this broadcast will give the audience an intimate peek into how fully synthetic motor oil can truly benefit and extend the life of an engine.”

The participants of the ExxonMobil live engine teardown broadcast include:

Marty Smith, ESPN/ABC NASCAR analyst/reporter; broadcast host

Michael Pansza, Motor oil performance testing consultant

Roger Hood, Mobil 1 technical advisor

Chuck Goldmann, Mobil 1 Global Proof of Performance team lead

In addition to showing the live engine teardown broadcast, ExxonMobil’s booth (#24243) at SEMA in Las Vegas will also feature a previously deconstructed engine from one of the taxis in Lucky Cab Company’s fleet. This will give convention-goers an up-close look at a nearly identical engine with comparable results to the one utilized in the broadcast.

SEMA is the premier automotive specialty products trade event, taking place this year from November 5 through 8 at the Las Vegas Convention Center. SEMA also provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more

 


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