Auto Service World
News   October 25, 2011   by CARS Magazine

MICHELIN CANADA LAUNCHES FACEBOOK PAGE

Michelin Promise Plan will send a Canadian that likes the page on a Michelin-starred gastronomic adventure in New York City.


Michelin Canada has launched a Facebook page to "enhance the Michelin experience" for Canadian users.

Drivers will learn about Michelin’s commitment to ‘a better way forward’ in mobility and the critical role tires play in keeping them safe on the road. Drivers can also share personal experiences and offer tips in this online community.

To celebrate the debut of the Michelin Canada Facebook page, one lucky Canadian who “likes” the page will win a trip to a Michelin-starred restaurant in New York as part of the Michelin Promise Plan contest.

“With its 30-day satisfaction guarantee and other benefits, the Michelin Promise Plan exemplifies the Balance of Performance of safety, wear life and fuel economy, which is the hallmark of Michelin tires,” says Peter Allen, COO of Michelin Canada. “The Michelin Canada Facebook page will help us engage Canadians in a more meaningful way. We hope in this online community Canadians will share with each other and with us their ideas and questions about mobility and how tires contribute to ‘A better way forward’. Whether you are putting a performance vehicle through its paces on a track, hauling gear in a truck or driving your children to school in a sedan, we want to hear your thoughts and experiences.”

As it develops, the Michelin Canada Facebook page will give Canadian users updates on news, events and stories that will promote safe driving in all road and weather conditions. Users will also receive alerts of new products, special promotions and contest giveaways.

The Michelin Promise Plan Contest is open to all Canadian residents who “Like” Michelin Canada on its Facebook page. The prize includes: airfare for two to New York; a two-night hotel stay; a special set-course dinner for two at a Michelin-starred restaurant, with a chance to meet the chef; copies of the Michelin Green Guide and the Michelin Red Guide for New York; and $500 (CDN) in spending money.


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