A well-known name in the Canadian aftermarket, Sissmore will lead Delphi’s efforts to accelerate growth and expand the company’s share of the automotive aftermarket in Canada.
“Canada represents a large market opportunity for Delphi and we are making a concentrated, strategic effort on building our presence there,” said Mark A. Shasteen, vice president, global independent aftermarket, DPSS. “Malcolm’s 30 years of aftermarket experience in Canada and strong customer relationships puts him in an excellent position to help bring that market to its full potential for Delphi.
Sissmore was formerly Delphi’s vice president of independent aftermarket sales for North America. He will be replaced in that role by Ray Swetman.
Swetman will be responsible for directing Delphi’s aftermarket sales efforts, and driving customer and channel expansion.
“Ray brings a wealth of expertise to Delphi that will help further grow the business by leveraging our OE heritage and offering an extended range of products to the aftermarket,” said Shasteen. “His sales and marketing leadership experiences will further strengthen our ‘go to market’ strategies with a focus on enhancing our customers’ experience with Delphi.”
Swetman brings more than 30 years of aftermarket experience to Delphi. He was most recently vice president, sales, national accounts at UCI/FRAM Group and was previously senior vice president, sales and marketing for Airtex, LP. Other prior experience includes 14 years with Federal Mogul in various sales and marketing positions, marketing manager for R.E. Dietz Company, and operations manager at NAPA.
Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments. Operating major technical centers, manufacturing sites and customer support facilities in 30 countries, Delphi delivers real-world innovations that make products smarter and safer as well as more powerful and efficient.