Liqui Moly Makes Investment In International Advertising

Beginning next year, motor sports fans around the world will be able to see the blue-red Liqui Moly logo more frequently. The German company intends to make major investments in background advertising at the motorcycle world championships.

“This is the largest investment in globally effective advertising in the company’s history,” said Peter Baumann, marketing manager at LIqui Moly.

“That is a lot of money, but it is well invested money,” continued Baumann. Over two million motor sports fans make the pilgrimage to the races each year.

For two years, Liqui Moly has already sponsored a team participating in the Moto2 with the previous Moto3 World Champion Sandro Cortese. This new commitment goes much further. Peter Baumann added, “Now we are not only represented by a single driver, but by the entire racing series, which will put our brand in the media at 18 races every year. This will be a tremendous boost for international familiarity with our brand.”