Auto Service World
News   July 23, 2015   by CARS Magazine

Know Your Parts site exceeds 100,000 visitors a month

The Know Your Parts website,, administered by the Automotive Aftermarket Suppliers Association (AASA) as part of its industry education and awareness campaign, has exceeded more than 100,000 visitors a month as of June 2015.

“In just over a year, has become a major destination for service technicians seeking technical and product information. AASA’s automotive aftermarket supplier members use this platform to provide information relevant to their brands and product categories while promoting the long term benefits of premium branded products,” said Bill Hanvey, senior vice president, AASA. “We are thrilled, as are our members, at the success thus far for the site, and we are continually adding relevant content to increase the reach of our message.”

Site visits to grew more than 400% in a year, from under 25,000 a month in May 2014 to 104,514 in June 2015. “Our site is extremely well optimized for technical issues and technician searches. In fact, most traffic is driven by searches for technical-related issues,” Hanvey explained. “In a large number of diagnostic and technical problem-related searches on Google, the Know Your Parts site is the No. 1 or No. 2 site.”

The AASA Know Your Parts website promotes the long term benefits of premium products sourced from full-line suppliers. The home page directs visitors to product brands, technical articles, blogs and the latest Know Your Parts micro-campaign focused on the starting and charging category, which seeks to educate repair professionals on the importance of doing complete and proper diagnostics for starting and charging issues.

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