Identifix Grows Subscriber Base

Identifix Inc. announced three significant milestones for the company’s award-winning online tool, Direct-Hit. Maintaining its position as a repair shop necessity, Direct-Hit has exceeded 35,000 subscribers, with the number of vehicle look ups reaching 15 million per year. These numbers are up from 25,000 subscribers with 12 million look ups in 2010. In addition, Identifix reports that the number of Hotline Archives has reached 525,000, which represent a 25,000 increase in Hotline Archives over the past six months alone.

“These new milestones are a result of technicians’ ongoing need for diagnostic and repair information and the value they see in not only what Direct-Hit delivers, but the speed at which we make it available,” said Jeff Sweet, President at Identifix. “We never stop listening to our customers, whether they’re telling us what fixed the vehicle they looked up, or letting us know what we can do better. Our customers’ feedback enables us to enhance our online tool with relevant content for our current subscribers, which also helps to attract new customers that wantto be more productive.”

Direct-Hit delivers diagnostic and repair information faster than any other online system by eliminating the frustration of time-consuming factory flowcharts with short-cut tests and confirmed fix procedures created from over 3.8 million calls to the Identifix Repair Hotline. Collected from over 100,000 technicians in the field, these fixes are validated by the company’s staff of over 45 ASE Master L1 Carline Specialists.