Auto Service World
News   August 9, 2011   by CARS Magazine

Identifix DirectHit Grows At Rapid Pace To 30,000 Subscribers

Identifix ( announced that the company is enjoying unprecedented growth and has reached 30,000 subscribers.

Identifix ( announced that the company is enjoying unprecedented growth and has reached 30,000 subscribers.

“Our growth during some of the most challenging economic times in recent history really illustrates the market demand for our products and services. It took us over five years to grow to 10,000 subscribers and in less than four years we have doubled that growth and added another 20,000 subscribers,” said Jeff Sweet, Identifix president. 

DirectHit is Identifix’s subscriptionbased online diagnostic resource offering realworld, proven diagnostic and fix information. It was developed from over 3.6 million Identifix Repair Hotline calls to the company’s staff of over 45 ASE Master, L1 Carline Specialists. DirectHit delivers more than 460,000 Hotline Archives that contain symptoms, associated shortcut tests and confirmed fixes. DirectHit is updated with over 5,000 new entries added to the database each month.

“Our success really starts with our Hotline staff.  For the past 24 years they have been a valued resource that technicians have relied on to solve challenging diagnostic problems. However, with Direct-Hit we have been able to help far more technicians than we ever could talking to one person at a time. We now help as many customers in one week through Direct-Hit as we used to help in an entire year with the Hotline; Direct-Hit subscribers access information on over a quarter of a million vehicles in just a single week. By delivering a valuable tool and treating our customers fairly we have earned their business and we will do everything we can to justify the trust they have in us,” commented Sweet.

Identifix serves the automotive aftermarket with a telephone-based Repair Hotline service to assist technicians in diagnosing vehicles in their repair shop – fielding 15-20,000 calls per month, and Direct-Hit, an online diagnostic information service that allows technicians to access the Identifix database of symptoms and potential fixes with over 30,000 subscribers.

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