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News   January 14, 2013   by CARS Magazine

Hankook Tire wins Good Design Award 2012

Companys Winter i*cept evo tire honoured in the Transportation Design Category for asymmetrical tread design which reflects a polar bears claw, for 3D sipe technology, and for new silica compound to reduce rolling resistance.

An ultra-high performance winter tire manufactured by Hankook Tire has won a prestigious U.S. design award.

The Winter i*cept evo won the Good Design Award 2012, in the Transportation Design category, which judges new products for aesthetics, new technologies and materials, construction, and overall concept.

The Winter i*cept evo is Hankook Tire’s flagship UHP winter tire, offering superior handling and braking on wet and snowy roads, and featuring a number of environmentally-friendly design elements.

It was acknowledged for its asymmetrical tread design which reflects a polar bear’s claw, and for applying 3D sipe technology. In addition to the innovative tread design, the new silica compound applied to the Winter i*cept evo, which significantly reduces rolling resistance and enhances fuel-efficiency, was recognized.

Hankook Tire has been honoured with numerous design awards on various occasions over the past decade, including the International Design Excellence Award, the iF Design Award, and the Reddot Design Award, one of the top three design awards in the world, in the Product Design Category.

The Good Design Award program is organized by the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Center for Architecture, Art, Design and Urban Studies. The annual program covers new consumer products designed and manufactured under various categories including electronics, transportation, and furniture.

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