Federal-Mogul Offering Consumer Rebates of Up to $20 Per Set of Champion Spark Plugs

Consumers who plan to tune up their vehicles between now and August 31, 2010, can receive up to $20 in cash rebates when they choose any of a variety of popular Champion spark plugs through Federal-Mogul Corporation’s “Smart Choice” trade and consumer campaign.

 The Smart Choice campaign reinforces the message that longer lasting, better performing replacement products are the best option for consumers who are retaining their vehicles rather than buying new ones. A regular maintenance schedule featuring periodic vehicle tune-ups can help reduce emissions and increase fuel economy. Relying on quality, name-brand parts such as Champion spark plugs can also enhance vehicle performance and overall reliability, saving consumers money in the long run.

 Throughout the promotional period, consumers who purchase premium Champion Iridium spark plugs can activate a $2.50 cash rebate per plug by visiting Federal-Mogul’s www.FMSmartChoice.com online program headquarters. Customers purchasing Champion Double Platinum Power or Platinum Power spark plugs can activate a $1.50-per-plug rebate, while Champion Copper Plus plugs are available with a 50-cent rebate per plug. (Rebate limit of eight purchased spark plugs and $20; see www.FMSmartChoice.com for program details.)