Trico using the semi-annual time-change as a reminder to consumers to change their wiper blades.
The start of Daylight Saving Time is prompting a reminder to consumers to “Change Your Clocks, Change Your Blades”
Newcom Business Media
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Daylight saving time begins Sunday… and Trico is reminding drivers to “Change Your Clocks, Change Your Blades” and make wiper blade replacement an integral part of their spring cleanup and maintenance activities.
Safety measures are top of mind at the start of daylight saving time, such as replacing smoke detector batteries and refreshing first aid kids. “Change Your Clocks, Change Your Blades” leverages this added focus on safety by encouraging drivers to take a simple step that can improve their visibility and make driving dramatically safer.
“While winter in many parts of the country was milder than usual, it is still important to promote increased visibility and driver safety through wiper blade replacement,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “Over time, exposure to the elements reduces wiper blade effectiveness, and our friendly reminder to change blades twice a year promotes an easy way for every driver to prepare for that inevitable ‘Moment of Truth.’”
Snow, ice, sleet and slush punish wiper blades, and repeated freezing and thawing further diminish their effectiveness. Drivers also tend to forget the rear wiper blades found on millions of SUVs, minivans and other vehicles on the road today, and “Change Your Clocks, Change Your Blades” serves as a timely reminder to change these important blades as well.
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