Dayco’s launches 2012 Pick-a-W Online promotion

Dayco has launched its Annual Dayco Pick-a-W promotion to kick off the spring preventive maintenance season.

Three years ago, Dayco developed an on-line bracket contest for the NCAA March college basketball tournament, open to all professional technicians, jobber and WD employees in the automotive aftermarket.

Those who register will have access to a website where they can monitor their progress throughout the tournament. Once a customer registers, they will get a thank you email informing them that the bracket information will be emailed to them on March 12th. This will then give them 3 days to make their picks before the tournament begins. Player even have the ability to build "buddy" lists for some additional regional competitiveness. Throughout the tournament, registered players will receive valuable information on Dayco product categories ensured to educate and increase profit potential.

Dayco will be offering card grand prizes of $1,000 as well as $250 winners of each round during the tournament. Lastly, Dayco will add an additional $200 to the grand prize winners if they are a fan of the Dayco Facebook page.