Auto Service World
News   January 2, 2013   by CARS Magazine

Dayco Unveils New Packaging for Automotive Aftermarket, Heavy Duty Product Lines

Dayco Products, LLC announced it has started shipping its line of automotive aftermarket products in newly-designed packaging. Dayco’s belts, tensioners, pulleys, timing kits and water pump kits will begin arriving next month with the...


Dayco Products, LLC announced it has started shipping its line of automotive aftermarket products in newly-designed packaging. Dayco’s belts, tensioners, pulleys, timing kits and water pump kits will begin arriving next month with the modern look on display.

Features of the new packaging include a redefined, black and blue glossy appearance, upgraded print board, detailed belt rib style (depending on the part number) and in-depth routing diagrams. Adding value to the innovative tensioner packaging, QR codes are being printed on the packaging for instant access to Dayco’s detailed installation videos.

“This new look will give our products the attitude we were looking for to represent our most-visible brand,” said Robert Christy, director of marketing for the North American Aftermarket Division of Dayco Products. “Our strategy is to continue to use QR codes responsibly, only if it provides value such as video installation instructions or technical tips.”

Dayco has also released new packaging for its Heavy Duty products, the Gold Label line.

“Our new, bold, black and gold packaging represents the strength of this original Heavy Duty brand of products,” said Christy.

The Gold Label line is also currently being shipped to customers across North America.


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