Auto Service World
News   March 8, 2016   by CARS Magazine

Continental re-introduces rewards program

The Elite RPM (Rewards Program Member) Club from Continental is re-introducing the company’s professional repair technician rewards program, and it is open to Canadians.

Continental says it is the same basic premise as before – the club offers rewards for redemption of proofs-of-purchase for Continental Elite products – but it has increased the benefits.

“This time around, we’re using the club to engage professional repair technicians who use our product,” said Tom Lee, North America marketing manager of Continental’s Automotive Aftermarket Business. “Through our new social media channels, and even in the structure of the club itself, it will be easy for our members to be in direct contact with us. We really hope our members will use the new club to get in touch with us and be a part of the Continental community.”

Lee says this dialog with the membership who use Elite branded products is important to the company. “We value their opinions; they’re the core of our business. They also are our link to the consumer. We want to know what’s on their minds.”

In addition to the rewards-for-points aspect, members will get the first crack at new products, enjoy quarterly program enhancements, special promotions and have access to an even larger pool of gift card reward choices. In the coming months, exclusive training will also be made available.

Members will be periodically surveyed to offer their thoughts on industry trends as well.

The new club comes with a cloud-based app that allows virtually all club functions to be accessed via smart phone. Members can use it to track their points, redeem points and choose rewards, and interact with the club.

Elite RPM also will benefit warehouse distributors, as the program is a value-add they can use to promote the brand to professional repair technicians.