Clorox Appoints Grant Automotive Group As Canadian Aftermarket Representatives

Grant Automotive Group Inc., a division of Grant Brothers Sales Limited, has been appointed by Clorox Company of Canada Ltd. as the exclusive sales representatives for the Canadian traditional automotive and heavy duty aftermarket.
Grant Automotive will be responsible for sales of Cloroxs leading automotive brands, namely ArmorAll and STP. ArmorAll is the leading selling brand of automotive appearance products, including multi-purpose protectant, leather protectant, tire foam, wheel cleaner, car wash, waxes and multi-purpose wipes.
STP is the leading brand of fuel additives, oil additives and functional fluids in the Canadian aftermarket. STP, translated to Scientifically Treated Petroleum according to the companies, began operations in 1954. STP’s products have been proven to assist vehicles to run better, last longer and be more fuel-efficient.
“We are very please to be associated with the Clorox Company and these leading brands. Both ArmorAll and STP have tremendous equity in the aftermarket and we will capitalize on this opportunity,” said John Grant, President of Grant Automotive Group, Inc.
“After carefully reviewing all of the available representation opportunities for Clorox to support our sales drive in Canada, we selected Grant Automotive Group based on their proven ability to meet their manufacturers distribution objectives,” said Michel Provost, Cloroxs National Sales Manager for the Canadian Aftermarket.