Auto Service World
Feature   July 1, 2007   by CARS Magazine

Champion launches new additives

Federal-Mogul Corporation's Champion brand has introduced an extensive line of advanced performance additives and lubricants.


Federal-Mogul Corporation’s Champion brand has introduced an extensive line of advanced performance additives and lubricants.

Champion is the “Performance Driven” brand of spark plugs and other automotive products. Established in 1907, Champion is celebrating its 100th anniversary with a new range of products that address the needs of today’s consumers and vehicle service professionals. The new Champion additives and lubricants line includes eight exclusive formulas engineered to enhance the performance and reliability of passenger cars, light trucks, sport utility vehicles, motorcycles and other applications.

“These new performance additives and lubricants will build upon Champion’s positive brand image by helping vehicle owners achieve peak performance and years of trouble-free operation,” said Brian Tarnacki, director of marketing — brand strategy, aftermarket, Federal-Mogul.


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