With a scant 736 unit surplus over the previous year’s all-time July sales record, vehicle sales last month once again made the record books.
The records continue to fall month after month in 2015, although the pace of the gains does appear to be moderating. Light vehicle sales in Canada reached a total of 177,844 units in the month of July, breaking the 1.1 million year-to-date total a month earlier than in 2014.
Results across the market were mixed in July. In the luxury space a number of brands enjoyed significant growth in July lead by Volvo (up 54.0 percent), Acura (up 38.6 percent), and Lexus (up 30.4 percent), while others such as Jaguar (down 11.1 percent) and BMW (down 3.9 percent) saw declines. A similar pattern was evident in the mass market. Companies such as Nissan (up 9.6 percent), Honda (up 7.7 percent), FCA (up 2.2 percent), and Hyundai (up 2.1 percent) posted positive comparables, while VW (down 14.1 percent), Ford (down 6.0 percent), General Motors (down 4.8 percent) and Toyota (down 0.8 percent) all reported sales declines.
On a year-to-date basis, FCA (with its 68th consecutive month of sales gains) continues to lead the pack bolstered by record performances at Jeep and Ram. Notably FCA’s lead over second placed Ford stands at a sizeable 15,471 units compared to only 2,618 units at this point in 2014.