Auto Service World
News   March 2, 2011   by CARS Magazine


Bosch has received the prestigious Frost & Sullivan 2010 North American Technology Innovation of the Year Award in the Brake Components Aftermarket for Bosch’s QuietCast™ brakes. Which “…represent the first major technological improvement in friction products in more than five years,” Frost & Sullivan notes in the award.

“Featuring a shim molded to the pad’s backing plate – rather than one attached after the friction with tabs or adhesive – this patented design significantly improves brake pad noise and vibration performance over competing aftermarket products. Bosch QuietCast is the only aftermarket brand that includes a molded shim,” said Frost & Sullivan.

“The Frost and Sullivan Technology Innovation Award is recognition of Bosch’s accomplishments in the North American brake components aftermarket,” said Rob Backode, Director of Product Management, Bosch Automotive Aftermarket Brake Components North America. “By recognizing the excellence and advantages of QuietCast brakes and its impact on the aftermarket, this award underscores the great benefits these brakes provide the motorist as well as the installer and distributor.”

Frost & Sullivan’s Automotive & Transportation group, which provides global industry analysis, custom consulting, market research, market forecasts, and insights into emerging technologies, officially presented the award to Bosch at the Frost & Sullivan February Awards Banquet in New Orleans.

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