Auto Service World
News   November 22, 2011   by CARS Magazine

Bosch Offers Customized Digital Menu Boards

Bosch is introducing a new digital menu board program designed to entertain and educate customers of Bosch Car Service Centers (BCS) in their waiting areas. These menu boards provide a modern alternative for delivering critical information to...


Bosch is introducing a new digital menu board program designed to entertain and educate customers of Bosch Car Service Centers (BCS) in their waiting areas. These menu boards provide a modern alternative for delivering critical information to the customer and building on the brand recognition of the Bosch Car Service network. The digital menu board program, which is one of many value-added programs that Bosch offers its network participants, was officially launched when the network members came together at their North American Annual Meeting at the AAPEX Show in Las Vegas.

Bosch Service Centers that participate in the new menu board program will find that the screens fit easily into customer waiting areas, and shop owners are able to select the content they want to display. This can include anything from pricing and promotions to helpful tips on car care, as well as news and weather specific to the shop’s local area. Board software allows for several different screen layouts, and can optionally utilize touch screens and videos on-demand. 

Earlier this year, some BCS shops were selected to test the menu boards as part of a pilot program. “These shops have successfully integrated their menus and increased engagement with their customers,” said Michael Lippman, concept manager for the Bosch Car Service network at Robert Bosch, LLC. 

According to Lippman, “These menu boards can enhance consumers’ first impressions of our service centers, and help develop lasting impressions as well. We now have a form of communication that can entertain and educate consumers about the value of regular maintenance, such as routine oil and filter changes and knowing when to change wiper blades.” 

“Educational content, coupled with announcements on special promotions and services can increase sales and repeat business. Ultimately, keeping customers informed builds stronger relationships between communities and their area BCS shops as an automotive repair resource,” Lippman said.

The Bosch Car Service network includes Bosch-authorized shops that have highly- trained personnel, approved diagnostic and service equipment, good business practices, clean and comfortable facilities and more. More than 1,700 independent repair shops throughout North America and some 15,000 service centers worldwide are now participating in the Bosch Service network, which was first developed by Bosch in 1921, and is now celebrating its 90th year worldwide.

“We encourage independent repair shops to consider joining the Bosch Service network,” said Lippman. “Partnering with the world’s largest supplier of automotive parts and systems to vehicle manufacturers and the aftermarket provides shops with access to the most current technical service information, highest quality parts and a wide variety of merchandising tools,” he said. Interested service centers can request more information on the www.boschservice.com Web site.


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