Remington Industries has partnered with BFGoodrich Tires and has entered into the off-road automotive accessories category with the company.
According to the agreement, Remington Industries will produce automotive floor protection and interior accessories under the BFGoodrich Tires brand name, offering the first significant extension of the brand into new product categories.
Although Remington Industries carries current product licenses for Michelin and Rubbermaid automotive accessories, the BFGoodrich Tires accessories line will be geared specifically toward off-road and outdoor applications.
“BFGoodrich Tires carries incredible brand equity within the off-roading community and the automotive industry at large,” said Tom Norwell, president of international sales and business development, Remington Industries. “We are extremely excited about partnering with them and building a product line that will strengthen their brand and meet their customers’ unique needs.”
BFGoodrich Tires floor protection will be on display at the 2016 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas at the Remington Industries booth (#4238), and available in stores in 2017.
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