Auto Service World
News   March 17, 2014   by CARS Magazine

ASA and auto makers to hold OEM Tech and Innovation Expo during ASRW

Automotive Service Association and the Alliance of Automobile Manufacturers team up to offer new event during Automotive Repair and Service Week 2014.

The Automotive Service Association (ASA) and the Alliance of Automobile Manufacturers have teamed up to offer a new educational feature at this year’s Automotive Repair and Service Week.

ASRW is comprised of a number of automotive industry shows, including the Congress of Automotive Repair and Service (CARS), the International Autobody Congress & Exposition (NACE), the Inter-Industry Conference on Auto Collision Repair (I-CAR), and the Collision Industry Conference (CIC). Normally held in October, this year’s event will be held July 30 to Aug 2 at the Cobo Center in Detroit.

The Alliance of Automobile Manufacturers will sponsor the inaugural OEM Technology & Innovation Expo on Friday, August 1. It will include panel discussions with OEM experts, and product and application demonstrations. In addition, connected vehicles are expected to be on-site to provide attendees with a hands-on experience.

Matthew Godlewski, vice president of the Alliance of Automobile Manufacturers, said the expo will provide attendees with access to advanced technologies currently being deployed by automakers.

“A host of technologies will be on display, and OEM experts in the field will be on hand, including a panel discussion regarding telematics and future innovation in diagnostics and repair,” he said.

ASA executive director Dan Risley said ASRW is very excited to have the Alliance of Automobile Manufacturers as the sponsor of the OEM Technology & Innovation Expo.

"Automotive repairers will have a chance to hear about the latest OEM technologies and what we may see in the future as far as vehicle technology," he said. "Our ASA leadership has discussed the importance of more information and education on telematics and other top technology issues for some time. The OEM Technology & Innovation Expo is now a reality for our Detroit show.”



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