AIA partners with Newspapers Canada to promote maintenance and safety

Newspapers Canada and the Automotive Industries Association (AIA) of Canada have announced a new media partnership, effective August 1, 2013.

As the national trade association for Canada’s automotive aftermarket industry, AIA represents more than 900 members across the country. Together, AIA and Newspapers Canada aim to educate Canada’s driving public about the need for regular vehicle maintenance to improve car safety.

AIA’s Be Car Care Aware website provides a wide variety of free editorial resources on automotive care and repairs, environmental issues and road safety. Reporters and editors are encouraged to visit www.BeCarCareAware.ca to download matte stories, supplements, high resolution photos, fact sheets, market research, educational videos and much more. Additional materials will also be made available through Newspapers Canada’s Community Content wire service in the coming months.

"Helping Canadian car owners to understand the importance of regular vehicle maintenance and repairs is imperative to protecting the environment, maintaining vehicle value, and enhancing road safety," said Marc Brazeau, president and CEO, AIA Canada. "We are very pleased to partner with Newspapers Canada to better share this message with Canadians from coast-to-coast."

Newspapers Canada CEO John Hinds adds: "This partnership initiative will allow us to provide our newspaper members with relevant and timely editorial content and other resources to assist in their automotive coverage."