Auto Service World
News   October 13, 2016   by CARS Magazine

Aftermarket Auto Parts Alliance hires Mike Cole

picture1The Aftermarket Auto Parts Alliance has hired Mike Cole as director of product and marketing at Alliance Parts Warehouse.

Cole has extensive experience in the aftermarket divided between the distribution and manufacturing sides of the business, and started in the automotive industry in vehicle service and repair. Most recently he served as senior merchandise manager for Advance Auto Parts, with previous stints at Dana, CSK, and Blue Magic where he gained experience in sales, marketing, and category management.

“Alliance Parts Warehouse holds a strategic significance to the Alliance’s future,” said Dan Rader, vice president of product and category management. “When we started the search for this position, it was imperative that we find someone that had global sourcing and category management experience intertwined with a strong understanding of sales and marketing. We are fortunate to have found    someone who possesses all those qualities and more. We are confident that Mike will hit the ground running at Alliance Parts Warehouse and start contributing immediately.”