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News   August 25, 2014   by CARS Magazine

AAPEX Webinar Shows Benefits of Copywriting

“Copywriting: Your #1 Marketing Skill,” a free attendee webinar slated for Wednesday, Sept. 24, at 4 p.m., EST, will show how copywriting, when done right, creates tremendous leverage. The 2014 Automotive Aftermarket Products Expo...


Copywriting: Your #1 Marketing Skill,” a free attendee webinar slated for Wednesday, Sept. 24, at 4 p.m., EST, will show how copywriting, when done right, creates tremendous leverage. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev., with AAPEXedu sessions starting on Monday, Nov. 3.

In this powerful AAPEX webinar, strategic marketing expert Steve Miller will cover how copywriting, very simply, is the ability to put words on paper that get people to send money, ask to be contacted, or give their name and email. Good copywriting creates tremendous leverage because once the right words are on paper … in the right order (and this is key), all that’s left to do is use the right media to deliver that message to the right person. During this presentation, attendees will gain a better understanding of what makes good copy, whether they write it themselves or have someone else do the copywriting.

The monthly AAPEXedu Webinar Series, introduced in February 2014, is designed to help ensure attendees grow their businesses and get the most out of their participation in AAPEX. The October webinar, slated for Wednesday, Oct. 8 at 4 p.m., EST, will spotlight, “A Checklist for Attending AAPEX 2014.”

To register for “Copywriting: Your #1 Marketing Skill” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/attendee/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: www.aapexshow.com/register.


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