Auto Service World
News   December 18, 2015   by CARS Magazine

Purolator launches a new and refreshed website


Purolator has launched an updated website to support its quest for innovation and commitment to delivering advanced solutions for rapidly changing engine and oil technologies.

The website, www.pureoil.com, has been redesigned to showcase the company’s renewed promise: “Nothing Gets By Us.”

Along with a new look, the website serves as a comprehensive resource of information on Purolator’s entire line of products, for both the do-it-yourselfer and the professional service technician alike. The website houses an extensive library of product images and brand videos to create an enhanced visual experience for visitors to the site, while helping to familiarize them with the company’s updated product offerings and brand.

Purolator says the new website has been redesigned with a more user-friendly interface and simplified site navigation.

“The new Purolator website not only serves as a platform to showcase our refreshed brand and product lines, but also provides helpful resources for our customers,” said Tina Davis, senior marketing manager for the North American aftermarket for Mann+Hummel Purolator Filters LLC. “We designed the site so visitors can easily access the information they need when considering an oil filter purchase.”

Purolator has also reenergized the company’s social media channels for Facebook, Twitter and YouTube to offer timely company and industry updates.

www.pureoil.com


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