Breaking News: Automechanika, NACE to Combine Forces in 2017

From left to right: Jim Savas, VP GM from UBM Automotive, Michael Johannes, Brand Manager Automechanika, Dan Risley, ASA president, and Dennis Smith, president/CEO, Messe Frankfurt North America announce their new partnership. Image courtesy of the ASA

The Automotive Service Association (ASA) announced that it has partnered with Messe Frankfurt, owner of Automechanika, to co-produce NACE | Automechanika in 2017.

The event will take place July 26-29, 2017 in Chicago.

Automechanika said in a release the co-production creates an “unprecedented partnership focused on training and product discovery for the automotive technicians, shop owners and parts distributors.”

“By combining resources, this collaboration will provide the market with a unique opportunity to connect each segment of the industry thus serving the entire automotive collision and service repair audience,” said Dan Risley, president and executive director of the Automotive Service Association (ASA).

Automechanika Chicago produced its inaugural show in April of 2015. Prior to the announcement, ASA had intended to hold the show at the Georgia World Congress Center in Atlanta from Aug. 2-4, 2017.

“We are extremely pleased with this alliance,” said Dennis Smith, president and CEO, Messe Frankfurt North America. “The industry has been asking for this and we listened. By combining the expertise of two undisputed market leaders, Automechanika Chicago and NACE, we are confident of our ability to offer a comprehensive platform for companies interested in reaching collision and mechanical repair shops en masse.”