BCA Bearings has received an Automotive Communication Award award from Women in Auto Care for an innovative point-of-sale countermat aimed at non-English speaking customers.
The bi-lingual (English/Spanish) counterman achieves a key BCA advertising strategy of reaching a broad and diverse audience of automobile service professionals, distributor counterpeople, and end-users.
“We are excited and proud to be recognized by our peers at the Women in the Auto Care,” said Georgianne Dickey, senior manager of product and marketing communications. “Our Spanish-language materials have received an extremely positive response from our distributors and their end-user customers, and we will continue to rollout materials that pay respect to the diverse communities that recommend, install and use our products.”
Presented at the annual Women in Auto Care Awards Ceremony and Reception, during the recent AAPEX show in Las Vegas, the award category recognizes companies that provide outstanding media outreach to non-English speaking audiences. Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.
BCA has over a century of experience supplying wheel end solutions in America. Today BCA is owned by NTN, a global manufacturer of wheel hub assemblies and bearings. As the #1 supplier of OE-quality hub assemblies, we fulfill more than 30% of the demand for North American OE vehicle production from our Elgin, Illinois plant. In the Aftermarket, this gives BCA the advantage of providing highly-engineered replacement parts that meet or exceed the OE engineering specifications. We leverage this expertise to offer application full-line coverage for both domestic and foreign nameplates.