Aftermarket 101 Program Announced

#aftermarket – Do you have a team member who is new to the automotive aftermarket? Do you have a new job that requires knowledge of the aftermarket in a larger, more complete context? The University of the Aftermarket’s “Aftermarket 101” seminar is open to any new employee in the motor vehicle aftermarket who needs a better understanding of the aftermarket, its structure and big-picture trends. This is the perfect addition to any company’s onboarding process. The program will be held May 18 and 19 in Detroit, MI.

During this day-and-a-half program, which is open to any new employee in the automotive aftermarket, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Faculty will expose these new employees to the complexities of the industry, including its use of acronyms and jargon.

Subjects include:

   •   Industry basics, channels and terminology           

   •   History of the aftermarket        

   •   Current state of the aftermarket        

   •   The global aftermarket             

   •   Distribution: structure and trends               

   •   The World of the Service Dealer 

   •   Macro trends: The big picture                     

   •   Guided tour of a two-step WD 

Registration is $700 for both days, and includes lunch and all materials. Discounts are available to companies sending three or more participants. Contact Program Administrator Susan Woodcock (woodcock@northwood.edu) for group details.

Registration is now open. To register, please visit www.universityoftheaftermarket.com and click “Course Calendar.”