Auto Service World
News   February 8, 2017   by Adam Malik

Advance Auto Parts sponsoring music tour

Brian Kelley and Tyler Hubbard of country music group, Florida Georgia Line.

Advance Auto Parts announced that they are sponsoring the 2017 tour of country music duo, Florida Georgia Line.

The Dig Your Roots tour, named after the group’s latest album, started January 27 in Tallahassee, Fla. It will make stops across North America, wrapping up in Quebec City on May 6.  The duo is made up of singers Brian Kelley and Tyler Hubbard.

“We are proud to join Florida Georgia Line as a presenting sponsor of” the tour, said Walter Scott, Advance’s chief marketing officer. “Brian and Tyler are car enthusiasts, and we look forward to helping bring their music to our millions of customers and 74,000 team members across North America.”

It “was a perfect fit,” said Hubbard. “Both BK and I are huge fans of cars, dirt bikes and four-wheelers.”

The group has recently released songs such as H.O.L.Y. and May We All, featuring Tim McGraw, both of which have achieved No. 1 status, the group said.

“This is an exciting partnership for our customers, vendors and team members that aligns well with the passion that the Advance team has for our customers,” Scott said.