PGI adds Febreze cabin filters

Premium Guard Inc. has announced that Febreze cabin air filters are now available for direct purchase through its PureFlowAir.com platform.

Developed through a licensing partnership with Procter & Gamble, the filters combine odour‑elimination technology with PGI’s filtration engineering to address vehicle cabin air quality.

The filters are designed to capture common airborne contaminants such as dust, pollen, and smoke while neutralizing odours from sources including food, pets, and exhaust. A multi‑layer construction integrates high‑efficiency filtration media, activated charcoal, and odour‑control technology to maintain airflow while improving cabin freshness.

“This launch reflects our continued focus on bringing differentiated filtration solutions to market,” said Anan Bishara, CEO and founder of Premium Guard Inc. “By combining advanced filtration engineering with trusted odour‑elimination performance, we aim to increase awareness and give drivers a better choice for clean, fresh air inside their vehicles.”

As awareness of in‑vehicle air quality increases, the new availability aims to encourage more consistent filter replacement across North America. Despite widespread adoption of cabin air filters in modern vehicles, replacement rates remain relatively low, presenting an opportunity for improved maintenance practices.