O’Keefe taking on North America-wide role

Daryll O’Keefe has been promoted to the role of vice president of strategic business development in North America at Fix Network.

He was previously the Fix Network Canada’s senior vice president. The new role, according to an announcement from the company, will see O’Keefe focus on driving franchisee sales growth, expanding the company’s network and enhancing the profitability of its collision brands across both the U.S. and Canada. 

“Daryll’s journey with Fix Network is a testament to his dedication, strategic vision, and leadership,” the announcement said.

After a 20-year career at Sherwin-Williams, O’Keefe joined Fix Network in 2013 as general manager for Ontario

“Since then, he has been a driving force behind the organization’s growth and success,” the announcement said.

“Daryll’s dedication, strategic thinking, and ability to build strong relationships have been pivotal to our growth,” noted Steve Leal, president and CEO of Fix Network. “I have no doubt that he will continue to drive incredible results in this new role as we expand our footprint across North America.” 

O’Keefe previous roles with the company include regional vice president for aftermarket brands in Ontario and senior vice president for Ontario, Atlantic and Western Canada.

“I’m incredibly grateful for the opportunities I’ve had at Fix Network and for the trust Steve Leal and the entire team have placed in me over the years,” he said. “This new role is both an honour and a challenge, and I’m excited to work with our talented teams across North America to drive growth, innovation, and success for our collision brands.”