Prius Hits Million Mark Worldwide, Ten Thousand in Canada

More than 10,000 Canadians have picked the
Toyota Prius – the world’s best-selling gasoline-electric hybrid vehicle – as their environmentally responsible choice for personal transportation.
Those Canadians join many other environmentally conscious drivers world wide, pushing global Prius sales to more than one million vehicles since Toyota Motor Corporation introduced the model in 1997.
“Toyota’s commitment to environmental stewardship stretches back over four decades, and it was this belief in sustainable transportation that guided our development of the Prius.
“We are pleased that so many Canadians have
joined others worldwide to make the first mass produced hybrid vehicle successful, and a global icon for environmentally responsible personal
mobility,” said Yoichi Tomihara, president and CEO of Toyota Canada Inc.
The Prius went on sale in Canada as a compact car in 2000.
Followed by the current generation in 2003, resulting in Canadian sales reaching 11,051
vehicles at the beginning of May.
For the past eight consecutive years, the
Prius has won an ecoENERGY vehicle award administered by Natural Resources Canada’s Office of Energy.
Toyota now sells more Prius hybrid vehicles in a single month than they did in the first three years that they offered this vehicle in Canada.
“One quarter of all Canadian Prius sales have
been recorded in the past year, demonstrating that this vehicle continues to attract those concerned about how they can make things better for the environment, while still enjoying the freedom and utility that the Prius delivers,” observed Mr. Tomihara.”