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Feature Why You Need A New Sales Strategy
April 1, 2015 by
Mark Borkowski
Top-line growth is the bottom line for all companies – yet the fact is it’s rare, precisely because it’s difficult. Astute managers armed with spreadsheets can financially engineer any enterprise, using industry agnostic techniques; they can boost or reduce ratios…
Feature Building Oil Sales With Quality Choices
April 1, 2015 by
Steve Pawlett
Today’s motor oil category offers your customers a wide array of choices, from conventional product lines to semi-synthetic, high-mileage oils, and premium full synthetic blends. By utilizing this toolbox of choices you can satisfy every customer’s preference and build premium…
Feature Premium Brake Products On the Rise
April 1, 2015 by
Steve Pawlett
With the price point between second- and first-line brake pads and rotors as close as a street race between a Camaro and Mustang, it’s much easier for jobbers to upsell clients to a premium product for a reasonable price. And…
Feature The Beat GOES ON
April 1, 2015 by
Andrew Ross
The year ahead will be about evolution, not revolution. So says Tony Canade of his upcoming year-long tenure as chair of the Automotive Industries Association of Canada. He adds that he knows that may be a challenge, considering the work…
Feature OBD-II Readiness
April 1, 2015 by
Steve Pawlett
Just over a year has passed since the OBD-II mandate came in, and while testing facilities are now comfortable with the new onboard diagnostic system test, technicians are still seeing a lot of readiness issues.“The most common things we see…
Feature LESSONS FROM ED
April 1, 2015 by
Auto Service World
Preparing for the annual Lordco Auto Parts trade show earlier this month – their 25th annual edition, which is a feat in itself – I couldn’t help but think back on the many conversations I had with Ed Coates.Ed Coates…
Feature Meeting Inventory Challenges GETTING THE COMPLETE PICTURE
March 1, 2015 by
Steve Pawlett
With economic indicators pointing to a long period of steady growth, this is an ideal time for jobbers to evaluate current sales and inventory management strategies for steering and chassis components. Faced with the ongoing proliferation of parts in this…
Feature LEARNING AND EARNING
March 1, 2015 by
Auto Service World
There are few things that will set a business owner’s teeth on edge more than being told by an outsider (and by “outsider,” I mean anyone outside his or her own head) that they’re running their business “the wrong way.”I…
Feature How To Identify The Correct Coolant
March 1, 2015 by
Steve Pawlett
Not all that long ago, no matter which brand of antifreeze you chose, it was green. Today, with different types of antifreeze technology in a rainbow of colours, confusion abounds among automotive people and consumers alike as to what colour…
Feature Ride Control: How to Educate The Consumer
March 1, 2015 by
Steve Pawlett
The primary key to increasing ride control component sales is to ask the right questions and take the time to educate the customer/technician on the safety and performance benefits of replacing the four corners of the vehicle. In addition, replacing…
Feature Road Warrior Hangs It Up
February 1, 2015 by
Auto Service World
After 60 years in the aftermarket, Ernie Fields still has a glint in his eye and a song in his heart
Feature Boost Sales By Improving Driver Safety
February 1, 2015 by
Steve Pawlett
Lighting & Wiper Technology