Automotive fluids company Recochem announced it is bringing its portfolio brands together under a new name.
The Performance Fluid Experts (PFX) Group will bring together brands from its auto line and other areas, including Prestone, Adam’s Polishes, HD Expert, Holts, Diggers, OEM, Engine Ice, POR-15 and Solvable.
“PFX Group represents the best of who we are and what we stand for — expertise, a forward-thinking mindset and a deep commitment to helping our customers reach new heights and then push higher,” said Jason Colwell, CEO of Recochem. “By unifying as PFX, we’re signalling not only our position as a trusted powerhouse but also our readiness to tackle tomorrow’s challenges with even greater focus and agility.”
The transition to the new group is already underway and will gradually be reflected across materials, products and communications. For existing customers, the company noted that nothing is changing from a day-to-day perspective and all current products, services and points of contact will remain unchanged during the transition.
“This new chapter reinforces our identity as a strategic and dynamic partner that owns every aspect of its process, from formulation development through to distribution, ensuring our customers around the globe receive only the best products and service,” said Colwell.
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