Auto Service World
  May 13, 2019   by Renee Montague

Atlas Automotive hand-held tread checker

The TreadReader from Atlas Automotive Equipment is a hand-held scan tool which provides an instant 3D image of the tire, providing vital data such as tread depth and adverse wear. Advisory information like misalignment or uneven wear due to under- or over-inflation is also displayed, presenting a ‘no-question’ presentation to the vehicle owner on the condition of their tires, and the recommended resolution whether it is immediate or in the future.

“This product really is a game changer for the tire business,” says the company’s executive VP of garage equipment, James Boon.

There is something about human nature that makes many of us naturally suspicious when someone tells you that you have to spend money! However, the TreadReader presents the customer with a very real appraisal of their tires, in a colour-coded and numbered format which is easy to understand, on a report that simply can’t be argued with. It removes any doubt or apprehension in its entirety.”

The unit itself is lightweight, robust (the company claims it has the same characteristics of a well-known brand of hammer drill, and can withstand the volume use of a heavy-handed technician) and requires just a few seconds to run over all four tires for instant upload to a smart phone or tablet via the TreadReader App, which can then be converted into a hard printout or emailable document.

The team behind the Atlas Automotive Equipment brand has spent years developing a line of products that combined the best value of quality and price.

To add even more value to TreadReader, the company has introduced the TreadManager Portal, which enables anyone managing remotely, or multi-location operations, infinite opportunity to maximise on the scan tool. By logging into the portal, workshops and Service Managers can view essential data on the number of vehicles scanned, activity by technician, and number of opportunities created for tire and alignment sales.

By maintaining invaluable customer data, TreadManager can even predict tire life-expectancy, allowing opportunities for tire sales long after the customer left the workshop.

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