Multilingual AI agent launched for shops

In Motion Brands announced the launch of its multilingual AI Agent, which can handle English, French and Spanish.

This launch represents a transformative step in how businesses across North America can deliver customer service, strengthen loyalty and boost operational efficiency.

“With Canada’s bilingual landscape and the United States’ growing Spanish-speaking population, multilingual communication is no longer optional — it’s essential,” the announcement said. “IMB’s AI Agent answers this need, providing seamless, real-time customer interactions in the caller’s preferred language without awkward handoffs or dropped calls.”

The company highlighted several key features, such as being able to detect and respond in the three languages, provide coverage at all hours of the day to ensure it answers calls during peak hours, breaks or after-hours to ensure missed opportunities are eliminated. As it’s designed for tire shops, mechanical service centers, and B2B (fleet and agricultural) service providers, with deep knowledge of appointment types, service language, and customer expectations, the agent provides industry-specific intelligence.

It can help staff overcome language barriers with customers by providing bilingual support. Owners can receive detailed call logs and reports to get actionable business insights.