To provide an enhanced online experience for its customers, Dayco has unveiled its next-generation website, Dayco.com, and its updated global automotive aftermarket catalogue, DaycoCatalogue.com.
Dayco, a leading engine products and drive systems supplier for the automotive, industrial and aftermarket industries, completely redesigned its web presence with a modern, consistent design scheme representing the strength of its global brand.
“Our website presence continues to be one of the most important means of communicating our marketing plans, promoting the values of Dayco and our corporate image while developing a robust business strategy for target markets,” said John Bohenick, chief executive officer for Dayco. “With the launch of our new websites, Dayco now operates an online strategy that is better aligned with our overall business development objectives and mission, to improve how the world moves.”
DaycoCatalogue.com is home to Dayco’s online catalogue for Central and South America, Europe, the Middle East, Africa, India and China. Similar to Dayco.com, the online catalogue was built with Dayco’s global customer base in mind. All technical information, installation instructions and product specification data is available in 15 languages.
Dayco also launched its newly-updated North American Aftermarket website, DaycoProducts.com. This site features the latest advancements in the automotive aftermarket, such as license plate and VIN parts look-up and interactive routing guides. The award-winning website is available in English, French and Spanish and focuses on providing the end user with the technical information needed to keep vehicles moving.
“We continue to invest in our global web strategy to ensure we’re efficiently delivering the information our customers need,” said Brian Wheeler, corporate communications manager for Dayco. “Our redesigned web presence only reiterates our drive to innovate and serve our global customer base.”