Auto Service World
News   August 11, 2015   by CARS Magazine

Solera acquires Identifix

Solera Holdings, Inc. has entered into a definitive agreement to acquire 100% ownership of Identifix.

Identifix builds proprietary databases, proven workflow solutions and expert crowd-sourced experiences that help mechanical repair shops and auto dealers increase their efficiency, profitability and customer loyalty.

Solera purchased 50% of Identifix in November 2013 in connection with its Service Repair Solutions (SRS) joint venture with Welsh Carson Anderson & Stowe (WCAS). Solera subsequently expanded its vehicle lifecycle footprint with the acquisitions of automotive service and customer relationship management (CRM) software companies AutoPoint (acquired from the SRS joint venture in April 2014), Service Dynamics and DMEautomotive. Today, Solera’s comprehensive SMR platform covers over 50,000 rooftops and is utilized by more than 275,000 auto technicians to process more than one million SMR events each week.

“Identifix is a one-of-a-kind asset for the SMR vertical and an important pillar of our digital risk and asset management platform,” said Tony Aquila, Solera’s founder, chairman and CEO. “Since our initial investment, the Identifix business has performed in-line with our expectations and has achieved double-digit revenue growth each year. 100% ownership of Identifix will not only allow us to introduce the power of Identifix to international markets, but will also accelerate the integration of our industry-leading SMR solution into our Digital Garage app.”

The Digital Garage is a mobile app invented by Solera to help both automotive service providers and drivers digitally manage the buying, maintaining and selling of vehicles.

With full ownership of Identifix as well as a critical mass of additional assets that have increased Solera’s total addressable market, Solera will accelerate its strategic focus on further expanding and connecting its risk and asset management platform to drive towards its Mission 2020 goal of $2 billion in revenue and $840 million of Adjusted EBITDA by June 30, 2020.

“Over the past nine years, we’ve invested over $3 billion to acquire 35 key businesses,” said Mr. Aquila. “We are now accelerating our focus on leveraging synergies to expand our leadership in risk and asset management, including our growing digital SMR and CRM businesses, as well as our upcoming Digital Garage app.”

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