Rotary Lift’s Raised in Madison campaign includes five new “Men and Women of Steel” videos that profile employees at the company’s North American manufacturing and assembly plants in Madison, Ind. In the videos, the workers describe the camaraderie on the plant floor and what Rotary Lift means to them.
Rotary Lift’s latest series of videos for its “Raised in Madison” campaign shines the spotlight on five hardworking employees in the company’s Madison, Ind. manufacturing and assembly plants.
Raised in Madison was launched last year to tell the “behind-the-lift” stories of the people who build and support Rotary Lift’s industry-leading car and truck lifts. The campaign highlights the pride and craftsmanship Rotary Lift employees put into their work, as well as the family atmosphere on the plant floor. The original Raised in Madison video series focused on the teams responsible for iconic Rotary Lift light- and heavy-duty products, while the new “Men and Women of Steel” series provides a more in-depth look at how some of the workers got their start at Rotary Lift and what the company means to them.
“Raised in Madison is about the skill and dedication of our people, and how they work together every day to build vehicle lifts that set the industry standard for quality and value,” says Matt Webster, vice president and general manager, the Americas, for Rotary Lift parent company Vehicle Service Group (VSG). “This message has really resonated with our customers, employees and the Madison community. Rotary Lift workers take ownership of the products they build, and thanks to Raised in Madison, everyone is able to hear their stories firsthand.”
The five people profiled in the new “Men and Women of Steel” series have worked a combined 137 years at Rotary Lift.
In the videos, the workers describe the jobs they have held at Rotary Lift, the products they have built and their co-workers.