CARS Executive Outlook: John Cochrane

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. How will the economy impact customer behaviour in 2025 compared to 2024? What role is technology playing in repair shops these days and how can shops use it effectively? And what could impact business the most this year — is there one key opportunity or challenge awaiting shop owners? We will present their answers in alphabetical order over the coming weeks…

You can view the full feature in the February 2025 issue.

John Cochrane, Executive Director  |  Automotive Aftermarket Retailers of Ontario

The automotive service industry is at a crossroads. While change is inevitable, apathy among some shop owners and technicians poses significant risks.

With economic uncertainty in 2025, rising prices for parts and new vehicles could impact customer behaviour in two ways: Delaying non-essential repairs or shifting to preventative maintenance to avoid costly future repairs. Shops must be transparent, explaining price increases and offering solutions like flexible payment plans to retain customers.

Technology is rapidly transforming the industry. With the rise of EVs, shops must stay current with training and invest in proper diagnostic tools. The growing complexity of vehicles makes ongoing training essential. Neglecting this risks losing business to competitors better equipped for advanced diagnostics and repairs. Collaboration among AARO members to share expertise and tools can help address these challenges.

The automotive service industry is at a crossroads. While change is inevitable, apathy among some shop owners and technicians poses significant risks. Reluctance to embrace new government initiatives, pursue training or engage with industry associations hinders progress.

AARO is committed to supporting members, but the first step must come from within the industry. By participating in programs, pursuing training and getting involved with AARO, shop owners and technicians can directly influence the industry’s future while strengthening their businesses. Together, we can overcome challenges and build a stronger, more innovative automotive service and repair sector.