CARS Executive Outlook: James Channer

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. How will the economy impact customer behaviour in 2025 compared to 2024? What role is technology playing in repair shops these days and how can shops use it effectively? And what could impact business the most this year — is there one key opportunity or challenge awaiting shop owners? We will present their answers in alphabetical order over the coming weeks…

You can view the full feature in the February 2025 issue.

James Channer, Co-founder, COO  |  In Motion Brands Inc.

Collaboration among repair shops, suppliers and technology providers is vital in 2025. Sharing insights and best practices fosters resilience.

As we enter 2025, the automotive aftermarket faces evolving challenges and opportunities. Repair shop owners must remain agile and leverage operational excellence, digital strategies, and data-driven insights to thrive in this shifting landscape.

In 2024, repair shops grappled with rising costs and cautious consumers amid economic uncertainties. These pressures persist in 2025, emphasizing the need for cost management and productivity improvements to safeguard margins. Streamlined workflows, resource optimization, and staff training are crucial to delivering a seamless and transparent customer experience.

Nearly half of all consumers discover repair shops through online searches, underscoring the critical role of a robust digital strategy. Tools like Google Analytics and Search Console, and collaboration with digital marketing firms help businesses enhance their online presence and capture measurable returns.

Collaboration among repair shops, suppliers and technology providers is vital in 2025. Sharing insights and best practices fosters resilience. We support this with free resources like digital audits and Google search trends for tire and automotive services, empowering businesses to adapt and grow.

Success in 2025 hinges on operational excellence, digital tools and embracing emerging technologies. Remaining customer-focused and innovative is essential in a market rewarding agility and foresight.